Heritage and technology - combined with styles that cross over from sports to the streets. One of the most interesting aspects about adidas in our eyes is the constant refference to heritage models. Even most of the newest, most avant garde releases have some kind of tribute to an old model from the archive.
There are some adidas models that are very special to us, for example the Superstar. To us that shoe is the streets, it's part of our roots and the brand has become part of who we are.